the MacAngLyn journey:
Canvassing for SMB Cache
January 11, 2024
TODAY’S ISSUE
☎️ WHAT DO YOU MEAN?
🎨 Canvassing for SMB Cache - this week’s progress that you can copy
🌲 Growth - our take-aways that you can use in your business buying journey
📚️ Resources - books, podcasts, etc. we are using to make us smarter
☎️WHAT DO YOU MEAN?
by: Lyndee Macaskill
“Get my water.”
The coffee table was placed no more than a foot away from the full sized couch. A fresh cup of ice water sat upon the short table.
Engrossed in his YouTube show, my four year old was sitting by the couch’s arm rest, on the side closest to the tv.
He glanced at the water and the command rose again out of the small child… “Get my water”. No one responded.
The next words out of his mouth came out with a tone more pleasing, beckoning, sweet like honey…”Ewan, please get my water for me?”
Oh, did you think he was talking to me, the adult? No. He was talking to his little brother, who is one year old.
Bossing… And I saw my reflection in my mirror of a child.
My favorite part was that when my son recognized that his communication style was not working, he changed it quickly.
Knowing how to talk to each person to convey a message can be difficult. Each person has different experiences, perceptions and understanding of the world which can change the way the message is received.
As I go along this business buying journey, communicating with many different types of people is critical. A roadblock I continue to stumble into is my own communication style with brokers.
Some brokers will not provide information until I speak with them… over the phone. This must be the “weed-out” call where they are trying to vet buyers. Immediately, they can tell I’m green in this space, and I believe they make assumptions.
“Do you see someone who speaks in haste? There is more hope for a fool than for them.” (Proverbs 29:20)
Being a new buyer is an emotional process and can be draining. To combat the drain, I’ve developed a process to manage the deal funnel. Removing emotion leads to more production, allowing me to push aside any negative feelings that might arise after a disappointing scenario.
Analyzing each exchange in a conversation to look for meaning, purpose, motivations and searching for better ways that I can respond in the future is the growth function that I can control within. That’s the part I’m working on this week, and probably every week.
Here are a couple of positive take-aways:
- Stick to a Process - processes are unemotional, so you can get a lot more done
- Communication - reflect on conversations to understand the deeper meanings and come up with other ways to answer questions
🎨 CANVASSING FOR SMB CACHE
Activities we accomplished this week.
🔎 11 Hours Searching for Deals
✍️ 36 Deals Added to Analysis Sheet
📞 2 Deals Inquired After
☎️ 1 Broker Phone Call
💻️ 1 Learning Event with Contrarian Thinking
🌲 GROWTH
👷♀️ Building Infrastructure
✔️ Integrating Daily Task Management
❓️ Analyzing Communication Style with Brokers
📚️ RESOURCES
Resources that can help you learn about small and medium business (SMB) buying:
📰 Article from Ben Tiggelaar about How to Structure Deals
📰 Article from Mike who is buying a business homerun and what strategy he’s using to find the best ones for him.
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